Friday, April 22, 2011

Goldilocks Fun Run

For the most Filipinos, the Goldilocks fairytale has two versions: a golden-haired lass who encounters the three bears, and the bakeshop that has become an integral part of the Filipino way of life.

Now on its 45th year, Goldilocks remains that company and more. At the forefront of its industry, the company enjoys a substantial lead over competitors in all aspects of performance. National consumer surveys have consistently identified Goldilocks as the landslide winner in customer satisfaction indices such as Awareness Conversion (the ability to translate brand awareness to actual trial) and Share of Heart (the emotional approach to measuring preference).

Most Filipinos consider Goldilocks not only a brand, but also a Filipino Institution. In fact its popular tagline, “How thoughtful, how Goldilocks” has evolved over the years into “How thoughtful, how Pinoy (colloquial for ‘Filipino’)”, and later to “Ang sarap magmahal ng Pinoy!”, embracing a culture and tradition that goes beyond the name.

Through the years, Goldilocks has made significant contributions to the upliftment of the lives of Filipinos. With the company’s commitment to its continuing Corporate Social Responsibility (CSR) efforts, the Goldilocks Fun Run will also be a fund-raising activity for the benefit of the Goldilocks Foundation and its F.E.E.D. (Feeding Program,Education, Environment, and Disaster Assistance) initiatives.

The Goldilocks Fun Run is sure to be a memorable event not only for running enthusiasts
but for the whole family. We hope to see you there, and here’s to a Goldi-Good run!



Online registration period is from April 8, 2011 to May 1, 2011 only. Delivery of race kits will start on April 15, 2011.

Regular In-store registration period is from April 8 to May 1, 2011 only at the following venues:

• RUNNR – G/F Bonifacio High Street, Taguig City (12nn – 8pm,Tel # 4031787)
• R.O.X. – Level 2 R.O.X. Bldg. Bonifacio High Street, Taguig City (12nn–8pm, Tel # 8564638)
• Toby’s SM Mall of Asia – G/F Entertainment Mall, Roxas Blvd., Manila(12nn–8pm, Tel # 556-0445)
• Planet Sports Glorietta – 2F Glorietta 3, Makati City (12nn – 8pm, Tel # 8177896)
• The Athletes Foot Alabang Town Center, Muntinlupa City
• Planet Sports Trinoma – 2nd level, Trinoma cor. North EDSA, Quezon City(12nn – 8pm, Tel# 9167451)
• The Athlete’s Foot Robinsons Galleria – 3F Robinsons Galleria, Ortigas Pasig City(12nn – 8pm, Tel# 6363162)
• Goldilocks Store Shaw Blvd.

Late registration period is from May 2 to May 8, 2011 at the following venues:

• ROX, Bonifacio Global City
• Toby’s SM Mall of Asia
• The Athletes foot, Robinsons Galleria.


Running enthusiasts can choose from 5K (P600), 10K (P600) and 21K (P750) distances
There will also be a 500M (P250) category for kids ages 5-12 years old.

For more info visit:


5 KM

Sunday, April 3, 2011


When I was young,  I ran away from doctors when I saw them because I am afraid of injection.
But on May 1, 2011 ( Labor day ) at SM Mall of Asia, I will run with Doctors.

Being with the doctors outside the clinic and the hospital where they are just like everyone else is an occasion for fellowship and glee. Health assumes an equitable face: health as actually practiced in contrast to health as advised. The doctors may use the chance to compare with each other their levels of fitness; the public may want to see how they fare versus their doctors, or simply spend the time with them on a Sunday morning.

The number of doctors who have taken up running not only as a form of exercise but as a lifestyle has increased tremendously over the last several months. They have joined a bandwagon of Filipinos who now apply science in the activity. The health benefits of running come with the right pair of shoes, the fit of the clothes, the proper way for the feet to hit the ground, the appropriate pacing, and the adequacy of hydration. When doctors learn the science, expect them to do it quickly and with confidence.

Running gives a high that is good and healthy for both the doctors and their patients. On May 1, 2011, approximately 1,000 of the 5,000 doctors from all over the country who will be in Manila for the annual convention of the Philippine College of Physicians will spearhead the RUN WITH DOCTORS as a fund-raising activity. The doctors are inviting their patients and the public to join them at the SM Mall of Asia Complex. They may participate in the 3K, 5K and 10K categories.

Registration will be from March 24 - April 25, 2011. For inquiries, please call 703 – 1736 or 910-2252 – 54 or visit


3KM Route

5KM Route

10KM Route
Sponsored By: